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Posts Tagged ‘google adsense’

How to Make Money with Google Adsense

Google Adsense is one of the best ways to make money from your site. You might not become a millionaire with your Adsense monetized properties but with some luck, and above all knowledge about what works with Adsense sites and what doesn’t, this could become a stable source of income for you.

 How Much Can I Make With Google Adsense?


This is a question almost everybody asks before jumping on the Adsense wagon. There isn’t a universal answer – some Web masters are making a fulltime income from a single Adsense site, while others with 5 or more sites can’t even cover their hosting fees.

 How much you will make with Google Adsense depends on many factors. Some of them are outside your control – i.e. the overall state of the economy or what advertisers Google has managed to attract. However, there are also many factors within your control. For instance, obviously, if you have one site with 10 pages only you will make thousands of times less than if you have 10 sites with thousands of pages. Basically, all equal, the more content you have, the more you will make.

1. Choose a Profitable Niche


However, in addition to sheer volume, there is one more very important consideration – what your site is about, or to put it more professionally, which niche your site is in. Different niches aren’t equal – there are more and less profitable ones. There are niches, such as health or finance, where high value clicks are common and niches, such as culture or history, where you can make almost nothing with Adsense.

 This is why you need to choose a niche where clicks pay well. It is true that good niches are very, very competitive but even in the most competitive niche, there is always place for one more good site. After you choose the niche, you need to find the high volume keywords in it and optimize your site for them. To search for keywords with high search volume, use the AdWords tool.

2. Place the Ads in Visible Places


Strategic placement of the ad units is vital for your profits. Quite logically, when you place ads where they are visible, this seriously increases the number of clicks you will get. The best places are above the fold (i.e. in the top half of the page) and in the text itself. Basically, the closer the ads to the text are, the better. You can have a look at these AdSense placement tips from Google to see which places are considered good, best, and worst for ad placement.

3. Optimize the Ads for Higher CTR


Strategic placement is important but there are other aspects you need to take into account when you optimize your pages for high CTR (Click Thru Rate). Here are some more tips how to fine-tune your ad units in order to attract more clicks:

 Choose the right ad size


Adsense offers numerous sizes in the form of rectangles, squares, buttons, and bars but the truth is that only some of them convert well. Generally the sizes Google recommends are 300 x 250, 338 x 280, 728 x 90, 160 x 600, and 320 x 50 (for mobile banners). The first two are suitable for intext use, the third is suitable to put under the site header, and the 160 x 60 one works best under the menu, if you use left/right menu navigation. Of course, you can also experiment with the other available sizes and see if they work better for you.

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