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Posts Tagged ‘google adword alternatives’

Google Adwords Alternative

When it comes to running a PPC campaign, the first name that comes to your mind is AdWords from Google. While this is a really good ad network, it is also a very expensive one. Even with careful keyword selection and targeting, it is not an exception to pay more for AdWords ads than you make in revenue. Cost is the main reason to look for alternatives to AdWords. Fortunately, such alternatives do exist and the best is that some of them could even outperform AdWords in terms of return on investment. Here are 12 great AdWords alternatives to consider.

1. Facebook Paid Ads


Facebook paid ads are a great alternative, especially if you are targeting a younger audience. Facebook is the number one social network and (almost) the whole world has an account with it. Facebook ads offer lots of targeting options – you can choose age, location, gender, hobbies of the audience to watch your ads. However, do have in mind that with Facebook generally the click through is lower, so don’t get discouraged if on Facebook you get fewer clicks on your ads than on other networks – this is pretty normal.

2.Yahoo!/Bing Ads from Microsoft


Bing and Yahoo are Google’s competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn’t a cheap alternative to AdWords but you should also consider it because it is really good. Basically they offer search advertising (i.e. ads are placed in the search results of Bing search engine) and if you manage to correctly identify your keywords, you can see huge results.

3. Amazon Product Ads


The biggest online marketplace is also a huge ad board. Amazon Product Ads place your ads on product pages. This makes the positioning very targeted because if a user is reading about a product similar to yours, your ads are likely to catch his or her attention. Since Amazon sells everything but space ships, it is a good alternative for almost any niche because chances are there will be numerous products in your niche to publish your ads alongside.

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